返回信息流有人推荐读McGraw-Hill的strategic management, 但不知道具体是哪本.
了解的同学介绍一下吧,多谢多谢!
这是一条镜像帖。来源:北邮人论坛 / consulting / #1279同步于 2006/11/20
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[求助]strategic management推荐图书
belamin
2006/11/20镜像同步11 回复
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原版的吗?McGraw-Hill出版的关于strategic manangement 的书有很多本,但这本我觉得不错。
Strategic Management: Concepts and Cases, 13/e
Arthur A. Thompson Jr., University of Alabama
A.J. Strickland III, University of Alabama
目录:
Contents:
Chapter 1: The Strategic Management Process: An Overview
Chapter 2: Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy
Chapter 3: Industry and Competitive Analysis
Chapter 4: Evaluating Company Resources and Competitive Capabilities
Chapter 5: Strategy and Competitive Advantage
Chapter 6: Strategies for Competing in Globalizing Markets
Chapter 7: Business Models and Strategies in the Internet Era
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Strategy and Competitive Advantage in Diversified Companies
Chapter 10: Evaluating the Strategies of Diversified Companies
Chapter 11: Implementing and Executing Strategy: Building Resource Capabilities and Structuring the Organization
Chapter 12: Implementing and Executing Strategy: Budgets, Policies, Best Practices, Support Systems, and Rewards
Chapter 13: Implementing and Executing Strategy: Culture and Leadership
【 在 taleyin 的大作中提到: 】
: 原版的吗?McGraw-Hill出版的关于strategic manangement 的书有很多本,但这本我觉得不错。
: Strategic Management: Concepts and Cases, 13/e
: Arthur A. Thompson Jr., University of Alabama
: ...................
顶这本,不过我看的不是原版,看的是北大出版社翻译过来的,对英语不自信啊
今天去图书馆看了一小会,400多页吧,太多了,估计要看一个月才能看完……
如果面试的话推荐大家直接看vault 的 Career Guide to Case Interview_2003 只有180页,速成
【 在 bps 的大作中提到: 】
: 今天去图书馆看了一小会,400多页吧,太多了,估计要看一个月才能看完……
: 如果面试的话推荐大家直接看vault 的 Career Guide to Case Interview_2003 只有180页,速成
[em20][em20] 没事,实在想看的话,可以去复印,成本大约也就20块钱,